Tag: lashes business

Carrying out effective marketing activities can allow your customers to repurchase your eyelashes, so that they can become your loyal users and occupy more market share. So how promote consumer repurchase?

Identify the needs of consumer groups

Before launching specific marketing activities, you must first clarify your consumer groups. Only when the crowd is found, your marketing activities will be effective. The determination of consumer groups needs to be drawn from the analysis of big data. The main consumer groups of false eyelashes are women, and to be more accurate, they are young women.

An effective marketing plan needs to analyze the needs of consumer groups and understand the changes in their needs in real time. Otherwise, you will have to throw things on the wall to see if there are any problems and then correct them. Marketing is an investment, and planned targeted marketing can boost your return on investment. Proluxurylashes has been in the eyelash industry for decades and has a comprehensive database. We can provide you with sufficient data and accurate consumer groups and their needs.

Conduct marketing activities online and offline

Now that people use their mobile phones to browse various websites every day, online marketing activities have become the most efficient method. You can update your online website regularly to ensure that the eyelashes on the website are the most fashionable eyelashes today, and give a detailed description of these eyelashes. This allows consumers to know product information and purchase without asking us.

Send the latest product information to customers who have bought our eyelashes through social media, and understand their latest needs, and then push them to related products. In this way, a special tacit understanding can be established between consumers and consumers can purchase eyelashes from us on a regular basis.

Offline marketing is an old but very effective marketing method. You can promote your products by participating in trade fairs and make your products more well-known. You can choose to cooperate with hairdressing, nail art and other companies and give them free samples so that they can help you carry out free publicity, so as to achieve a win-win effect.

Don’t easily cut prices on your products

You must have confidence in your products. The eyelashes you sell are of higher quality and more fashionable than others. The cost of input is also higher, and the price is set reasonably. I am doing eyelash business instead of charity. Don’t lower the price and lower the grade of your eyelashes. Leave a concept of high-end products in consumers’ minds, so that more and more consumers will look to your products.

Carrying out effective marketing activities can Ways to promote consumer repurchase and continuously improve your own brand. Your brand value and unique value-added to customers are the foundation, and then continue marketing around these pillars. In this way, you will be able to capture the authenticity of good customer responses, which will make the products you sell have convictions to persuade others.

Do you have any doubts about product marketing? Feel free to contact me.

This article is for Analysis of eyelash profit, Hope to let you know where the profits really come from.

Will lower-priced eyelashes make more profit?

The price of the same eyelashes from different suppliers will be very different. Most businesses will choose suppliers who provide cheap eyelashes. Then you might think about such a problem. Will cheap eyelashes bring more profits? the answer is negative. Those cheap eyelashes may bring you some profits in a short time, but as time goes by, you will find that the profits brought by cheap eyelashes are only temporary, because of quality and workmanship issues, cheap eyelashes will give you Bring after-sales problems. These problems will add extra time and labor costs to you. After adding these hidden costs, you will find that there is not much profit. One of the biggest drawbacks of selling cheap eyelashes is that your customers are all one-time customers. They are attracted because of low prices, but they leave because of poor quality. The biggest loss is the business. Because there are no loyal customers, the scale of the eyelash business will never expand. Every day is like the first day of business.

Quality is the core competitiveness of profit

The profit of high-quality eyelashes may not be much different from the profit of cheap eyelashes. His high price is only due to the high cost of raw materials and production process of high-quality eyelashes. But quality is a core factor of profit. Only with good quality will more people buy and you will be profitable. Even if the price of poor quality eyelashes is lower than the cost price, no one will buy it, and there will never be a profit. Doing an eyelash business is like building a tall building. The quality is not good, and no matter how high the profit is, it will collapse one day. This will be a catastrophe. Quality and profit are the two ends of the balance. If the weight of one end is not well controlled, the balance cannot be balanced, and so is the eyelash business.

ProluxuryLashes never compares prices with others. We only focus on quality and long-term development. If you want to develop your brand, please contact me as soon as possible. Do you want to know more about Analysis of eyelash profit? Contact me as soon as possible.